Heineken gets it . . .

And is investing heavily in the sober movement!

It’s Sunday morning, May 28th and I’m enjoying the Monaco Grand Prix Formula 1 Race. What I find fascinating today is the millions of dollars Heineken is spending on advertising, but ONLY for their new Heineken 0.0 beer. This Amsterdam behemoth brewery started in 1873 and offers several products, however their current advertising campaign at this and other sporting events ONLY focuses on Heineken 0.0 because they “get it” and understand this international sobriety movement that is exploding everywhere.

Well done Heineken and I challenge anyone to try the Heineken 0.0 and I promise you won’t be able to tell it has absolutely no alcohol.